Client: Marmalade
Project: Brand
Agency: Josephmark
End to end brand suite for fintech innovators, Marmalade, writing across tone of voice, taglines, media placements, website, brand video and product.
“Marmalade is an invoice finance company with a mission to be the gold standard for how businesses pay and get paid. Marmalade’s unique invoice payment service enables small businesses to have their invoices paid on-demand, alleviating cash flow pressures so they can focus on growth and excellence. The team at Marmalade raised AU$16 million in March 2024 bringing the total raised within the past four years to over AU$32 million.
The Marmalade brand draws on the concept of steady cash flow, and its voice is characterised by warmth, wit, and boldness. It fosters a sense of partnership and smart pragmatism, positioning Marmalade as the go-to ally amid the clutter of financial tools.”
Awarded a Merit for Expression and Tone of Voice at the 2024 AGDA Awards