Client: Italian Plastic
Project: Brand

Brand essence for Australian winemaker, Italian Plastic.

A garden bed of fragrant fugazzis.

Drink now, water later. These plastic flowers live a thousand years, but the last drop is lucky to make it through the hour. Sunset concoctions from polymer origins. Glug worthy goods to ward off the bads. Twenty twenty vision straight from the bottle—no glasses necessary. We’re multi-regional and multi-lingual. Borderless and infinite. A sovereign nation speaking fantasy in the opportunistic tongue of, “Yes”, and, “More.”

A knock-off or a magic trick? A good trip or a simulation? It’s all faux until you say it’s true. Charge it to the Italian Plastic. Swipe, sign, salute. Today is a toast, tomorrow is a gift, and next week’s got the bill.

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