Client Lucy Folk
Project Brand Stories


Explore Lucy Folk’s Salt. A pilgrimage roused by the power of Salt and its many kind faces. From its simplest form as a giver of life, to its ability to cleanse. A sacred mineral at play, forming bonds that unite the world. A crystalline light guiding food, travel, and ritual, as it circles the Earth, forming great cities and ports. The eternal life source gifted to us by the untamed ocean’s depths and soaring mountainside. 

Lucy Folk’s Salt whispers tales of our past, present, and future. Keepsakes forged to preserve the memories and moments spent with those we hold near. A memento of good luck, love, and a life seasoned with the nourishing power of food. The ritual beauty of Salt inscribed on newly forged talismans, to nurture those that they adorn. A journey mapped with precious gems, metals, and abstracted motifs, coloured with hues reminiscent of the ancient salt mountains of Spain.

Throw Salt to the air, into crackling fire, and on the day’s catch. Raise glass higher, dance longer, and revel before this day evaporates. Salt transcends civilisation to greater heights, and onwards, further to distant shores.

The sun beckons the moon towards the seductive haze of Dusk, to uncover a place of freedom in the unknown. The pause between Earth’s breaths, where the senses attune to what mysteries lay ahead. Shadows separating from their earthly bounds, shapeshifting to the hedonistic fever pitch of witching hour.

Lucy Folk presents to you, Dusk, a salutation to the transformative nature of light on colour. A collection that explores the everlasting play of light and dark, that heightens our senses and shifts our perception. Apparel and jewellery that pays homage to the intoxicating allure of DUSK, and the transitory phases of the moon.

Lucy Folk calls you to unite at Dusk in groups of ritual; to feast, dance, and revel in the bounty of the day. To joyously celebrate the stars as they set sail on their night sea journey, and relinquish the day to its undertow.